Have you ever
gone to ship something and hesitated? Have you stood in line at the post office
around Christmas time and felt cheap as you looked around at the other people
with their pretty boxes all wrapped in nice brown paper ready for the receiver
to rip off in one excited motion?
Have you gathered
together the items that your business needs to ship TODAY but wished you had more
time so that you could package them better? They say the package is as
important as the item inside and even though I’m not entirely sure who they are, I do wonder if we should
listen to them. After all, there are entire marketing strategies based on
packaging (just think Tiffany’s).
But does this
mean you should use overwrap on all your shipping boxes? No. My advice is quite
the opposite actually.
In the shipping
industry overwrap is a definite NO. Why?
Sure, the box
looks pretty but if it never reaches its destination what good is that to
anyone? Believe it or not, using overwrap greatly enhances the likelihood that
the package will get lost in the mail. Overwrap is easily ripped off, can get
stuck in conveyor belts or get wet enough that the address then becomes
un-readable. What happens then? Remember the post on overgoods?
So what? You
want that package to look nice? We all do, but overwrap isn’t the way to make
that happen. You know your customers (or family and friends) best. If the
appearance will really make a difference, invest in nicer boxes and consider it
a necessary cost of doing business. Unsure if you can afford the extra cost? Let us help - you're one click away from a free shipping estimate.